The Expo Shanghai 2010 has a total of 242 participants: 192 states and 50 international organizations. This represents the largest share in an international exhibition.
Each participating state has a national pavilion (a total of 192). 84 states have decided to build its own separate pavilion, the rest of participant countries are using comunal blocks that Expo organizers have made available.
The national pavilions are distributed between areas A, B and C according to their geographical location (the only exception is the pavilion of Morocco, which is not in African Expo Area).
As an example of developing countries who are exposing in Shanghai 2010 we find Latin American countries, who have important economic and trade interests with China for its natural resources and markets, so they want to be known in the Universal Exhibition in Shanghai, aiming to attract investment and tourists from China.
Latin America has ten pavilions: eight singles and two that bring together various nations. The overall investment in the South American representatives are about $ 100 million, Latin America occupies a significant position in the Expo 2010, but comparing these data with a list of five countries that have made a major investment for 2010 in Expo Shanghai 2010 see how South America is dwarfed by other more ambitious initiatives:
Top 5 most expensive pavilions at Expo Shanghai 2010:
China pavilion
1. China pavilion ($ 220 million )
2. Saudi pavilion ($ 164 million)
3. Japan Pavilion ($ 140 million)
4. Australia Pavilion ($ 75 million)
5. France Pavilion ($ 74.4 million)
It is expected that the Expo in Shanghai set a new record number of visitors from an International Exhibition of EIB (70 million), but has the great challenge of overcoming the Expo 67 in Montreal, which was visited by 50 million people in a time when Canada’s total population was 20 million and the 1970Osaka Expo, which remains by far the highest record of visitors, more than 64 million.
According to a survey conducted by the organizers, it is expected that about 95% of visitors will come from China, and the remaining 5%, some 3.5 million people, will be foreign visitors. Consequently, it is expected that 66.5 millions of Chinese will visit the Expo.
That’s why the 2010 Shanghai Expo can be regarded as the greatest opportunity that any country has had up today to become known within the large Chinese market.
In a survey by Ogilvy & ACSR MillwardBrown to 15,000 people who came to visit the 2010 Shanghai China Expo, they were asked which national pavilions had planned to visit, we obtained the following results:
The United States Came in first with 48%, Followed by France with 38%. The United Kingdom andJapan tied for third with 32% each. With 28%, South Korea rounded out the Top Five.
But why are visitors so interested to visit the U.S. Pavilion ? (Is by far the pavilion with most expectation) The U.S. pavilion is not one of the most expensive, with a cost of 61 dollars Millions lies well below the Saudi or Japanese pavilion, get down to unintentional - if fortuitous PR - or does it genuinely represents interest in the country?
A Spokesman for Ogilvy China Public Relations says that ” Familiarity with the country” is the main reason why people visit USA´s pavilion. So maybe it Did not Have anything to do with PR savvy after-all.
Then we will see a list of 10 most popular pavilions according to the survey of Ogilvy, sorted by the percentage of visitors who wish to visit.
48% Uniated States
USA Pavilion
The United Pavilion at the Shanghai World Expo exceeded400,000 visitors on May 13, the tube pavilion a construction cost of $ 61 million and has 6,000 m2.
The US pavilion is a mammoth gray steel structure meant to resemble an eagle stretching the wings of US in welcome. The pavilion presents a dynamic and emotional story conveys That four core concepts:sustainability, teamwork, health and the spirit of Striving for success.
38% France
France Pavilion
It is the fifth country that has invested more in its pavilion at a cost of $ 74.4 million and covers an area of 6000 m2.
The “Sensual City“is Impressive Itself with a large, classical roof garden and a pond. The walls of the square-shaped structure, Which is made from a special concrete, are Covered in plants and it looks like a white floating palace. Gardens are the centerpiece of the pavilion.
32% Uniated Kindom
UK Pavillion
The British Pavilion for Expo Shanghai 2010, was designed by the architectural office Heatherwick Studio.
The pavilion was called “The Seed Cathedral” because the pavilion is surrounded by 60,000 optical fibers to deliver its unique aspect, and we find a different seed inside each of the optical fibers, every of those seeds come from the Millennium Seed Bank in Britain.
32% Japan
Japan Pavillion
At a cost of $ 143 million is the third country that has spent more money in the exhibition, the Japanese pavilion covers an area of6.000 square meters.
In the Japanese pavilion, the children will be received by robots that will take them to the true statue of Jianzhen, one of Japan’s national treasures.
The exhibition will also feature a exposition of the new technologies to combat global warming, water shortages and an aging population, challenges faced by Japan at the moment.
28% South Korea
South Korea Pavillion
The pavilion perfectly merges national characteristics of DPRK together with its modern beauty, and also we can read 20 letters of the Korean alphabet.
The aim of Korean exhibition is to find the link between theirtraditional culture and its modern and technological actuality.
25% Germany
Germany Pavilion
Built at a cost of U.S. $ 40 million, the German pavilioncovers an area of 6.000 square meters.
Its theme is “Balancity”, Which showcases how harmony and balance Can be created Within an urban setting, a magnificent crystallization of Germanic originality and technology. The structure is wrapped in silver membrane. A terraced landscape stretches from the ground level up to the third floor of the pavilion. Four exhibition structures appear to hover, creating a perfect roof for visitors.
23% Egypt
Egypt Pavillion
The Egyptian pavilion at Expo 2010 Shanghai China, with a modern look, shows eight treasures of its history, included between material objects, films and photographs that show the long history of Egypt and its rich culture.
The Pavilion explores how to cope with the challenges of present and future based on past experiences. The importance of Cairo, capital of the country and the mother of the world.
23% Singapore
Singapore Pavillion
With a theme of “Urban Symphony”, theSingapore pavilion was designed to resemble a music box .The pavilion was designed by Kay Ngee Tan Architects study.
The project intended to symbolize the harmony of the city-state of Singapore in terms of culture, progress and sustainability.
21% Canada
Canada Pavillion
The pavilion of Canada had a construction cost of $ 44 million, and covers an area of 6.000 square meters.
Shaped like the letter C, it has a theme of “The Living City”: Inclusive, Sustainable, Creative.
Surely A highlight will be that Cirque du Soleil, Which will be responsible for all events to be held in the Canadian Pavilion.
20% Italy
Italy Pavillion
The Italian Pavilion cover an area of 6.000 square meters.
The design of the Italy Pavilion is inspired by the children’s game “pick-up sticks,” which is known as “Shanghai” in Italy. The rectangular pavilion has been laced with intersecting lines - representing pick-up sticks. It comprises 20 functional modules of different shapes, bounded by the “sticks.” They represent Italy’s 20 regions. The modules can be assembled into smaller structures, at night emit the colors of their flag out between layers of the project.
